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Betfair Partnerships Affiliate Program Review
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Betfair Partnerships represent the biggest betting exchange in business today. |
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Terms Monitored
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Betfair Partnerships have historical player issues and carry a Minimum Activity Quota. Close
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Earnings & Commisions
Brands
Associated Programs
Complaint History
| There are no complaints registered at this time. |
Earning Information
Bingo/Casino/Games/Poker/Sportsbook – 30%
Sportsbook Betting Exchange
| Years since sign-up | Revenue Share % |
| 1 | 30% |
| 2 | 20% |
| 3+ | 15% |
Revenue Calculation Formula
Arcade
Net Revenue = total winnings from Customers (stakes received less winnings paid out) made by the arcade product accessible via the www.betfairarcade.com website less any payments to third party software providers, the cost of any promotional offers (including any sign up bonuses), adjustments made for any credit card charge-backs or any other reversal of a payment, fraudulent or otherwise voided or modified transactions, bad debt, and liability to any betting duty or licensing fees for data or other duty, tax or expense that may arise
Bingo
Net Revenue = total winnings from Customers (stakes received less winnings paid out) made by the bingo product accessible via the www.bingo.betfair.com website less any payments to third party software providers, the cost of any promotional offers (including any sign up bonuses), adjustments made for any credit card charge-backs or any other reversal of a payment, fraudulent or otherwise voided or modified transactions, bad debt, and liability to any betting duty or licensing fees for data or other duty, tax or expense that may arise
Casino
Net Revenue = total winnings from Customers (stakes received less winnings paid out) generated by the casino product accessible via the www.casino.betfair.com website or any downloadable client less any payments to third party software providers, the cost of any promotional offers (including any sign up bonuses), adjustments made for any credit card charge-backs or any other reversal of a payment, fraudulent or otherwise voided or modified transactions, bad debt, and liability to any betting duty or licensing fees for data or other duty, tax or expense that may arise
Exchange
Net Revenue = total commission generated from Customers’ exchange betting less adjustments made for any credit card charge-backs or any other reversal of a payment, fraudulent or otherwise voided or modified transactions, bad debt, the cost of any promotional offers (including any sign up bonuses), payments to any sporting bodies (including any football governing bodies and the British Horseracing Authority or any similar body in any jurisdiction) and liability to any betting duty or licensing fees for data or other duty, tax or expense that may arise
Fixed Odds
Net Revenue = total winnings from Customers’ fixed odds betting (stakes received less winnings paid out) less adjustments made for any credit card charge-backs or any other reversal of a payment, fraudulent or otherwise voided or modified transactions, bad debt, the cost of any promotional offers (including any sign up bonuses), payments to any sporting bodies (including any football governing bodies and the British Horseracing Authority or any similar body in any jurisdiction), hedging costs and liability to any betting duty or licensing fees for data or other duty, tax or expense that may arise
Games
Net Revenue = total commission generated from Customers’ playing of exchange games via the www.betfairgames.com website less adjustments made for any credit card charge-backs or any other reversal of a payment, fraudulent or otherwise voided or modified transactions, bad debt, the cost of any promotional offers (including any sign up bonuses) and liability to any betting duty or licensing fees for data or other duty, tax or expense that may arise
Poker
Net Revenue = total revenue generated from Customers by the person to person poker product accessible via the www.betfairpoker.com website or any downloadable client less any payments to third party software providers, the cost of any promotional offers (including any sign up bonuses), adjustments made for any credit card charge-backs or any other reversal of a payment, fraudulent or otherwise voided or modified transactions, bad debt and liability to any betting duty or licensing fees for data or other duty, tax or expense that may arise
CPA – Available on request.
Negative Carry Over – Yes, see below:
“4.10 In the event that the Amount Due for a calendar month is a negative amount, Betfair may, but will not be obliged to, carry forward and set off such negative amount against Amounts Due for future months which would otherwise be payable to you. If the Amount Due for a particular calendar month does not exceed 50 GBP or the equivalent in any other currency, Betfair will be entitled to withhold and carry forward such amount to the end of the next calendar month in which the Amount Due (including any sums carried forward in this way) exceeds 50 GBP or the equivalent in any other currency, at which time payment shall be made in accordance with clause 4.11.”
Minimum Payment – £50.
Payment Date – Within the first 30 days of the month.
Affiliates should be aware of the following term:
“4.13 Late payment of any amounts due under this Agreement will be subject to interest payable at the then current base rate of the Royal Bank of Scotland plus two (2) percent per annum.”
Payment Methods – Bank Wire Transfer, Skrill (Moneybookers), Neteller and Entropay
Sub Affiliate Commission – None.
Terms and Conditions
Minimum Activity Quota – Yes, see below;
“4.4 If you are paid by Betfair on a Revenue Share basis and you do not introduce any Customer for a period of three (3) consecutive months, Betfair reserves the right to pay you no more than 5% of Net Revenue in respect of Customers introduced by you until you introduce a total of three new Customers, at which point (after the introduction of the third Customer) your rate of commission will revert to the level it was before it was reduced in accordance with this clause.”
High Roller Policy – None.
How long does player revenue last? – Lifetime of the player. Revenue on Sports Exchange wagering reduces as time passes. See the Revenue Program section for more details.
Are earnings from different products bundled – Yes.
Are earnings from different brands bundled – Not Applicable.
Tracking Cookies Duration – No information listed.
Tracking Cookies Overwritten – No information listed.
General Information
Verticals – Bingo, Casino, Live Casino, Poker, Sportsbook
Contact Details
Email – Sports.Partnerships@betfair.com
Email – Scott.Lindsay@betfair.com
Email – Daniel.Sanderson@betfair.com
Email – Partnerships.Payments@betfair.com
Facebook – http://www.facebook.com/betfairaffiliates
Twitter – https://twitter.com/betfairpartners
Country Restrictions for Players – USA or US Minor Outlying Islands
Affiliates should be aware of the following term:
“4.15 Betfair will pay the agreed affiliate commission on customers acquired from global territories by .com domains, except from the countries that are listed below: Belgium, Canada, China/Hong Kong, Cuba ,DR Congo, Eritrea, France, Greece, Greenland, Iran, Iraq, Israel, Ivory Coast, Japan, Lebanon, Libya, N. Korea, Russia, Slovenia, S. Africa, Somalia, Sudan, Turkey & USA.
Affiliate traffic from sites with country-specific domains will be accepted only from the following countries: Argentina, Australia, Belize, Brazil, Bulgaria, Cambodia, Canada, Chile, Costa Rica, Croatia, Czech Republic, Denmark, Estonia, Finland, Georgia, Hungary, India, Indonesia, Ireland, Italy, Latvia, Lithuania, Luxembourg, Macau, Malaysia, Montenegro, Norway, Panama, Peru, Philippines, Poland, Portugal, Romania, Serbia, Singapore, Slovakia, Spain, Sweden, Switzerland, UK & Vietnam”
Country Restrictions for Affiliates – None
Languages Available for players – English
Regulators
Alderney Gambling Control Commission
United Kingdom Gambling Commission
Software providers used – Cryptologic, IGT, Playtech, Realistic
Program Reputation
Player Issues -In general Betfair generate a very low level of player complaints. The major problems with this operator surround a promotion run in 2010 in their casino. The ‘Happy Hour’ promotion was exceptionally generous to players and ultimately resulted in Betfair losing a substantial amount of money. Rather than accepting that they made a mistake, Betfair chose to confiscate balances and lock player accounts of large numbers of players who played in the Happy Hour promotion.
For references see – http://thepogg.com/appendix-casino-reviews/#Betfair.
Affiliate Issues – We are aware of no unresolved affiliate issues at any major affiliate portals.
Conclusion
The main player issues with Betfair are years old and there’s not been any significant problems since. This doesn’t change the position of ThePOGG.com that we will not send any casino players to Betfair, but we do accept that it’s not an unreasonable decision for other affiliates to promote Betfair.
That being the case the real question is whether or not an affiliate should want to promote Betfair based on the terms and conditions on offer. Unfortunately the terms don’t make for great reading. The problems as we’d see them are as follows:
• Discretionary allowance for Negative Carryover policies – if your players have a win large enough to create a significant negative balance for you, this creates a situation where you no longer have any incentive to carry on marketing the program’s brands. This leads to a short-term mind set to working relationship between the affiliate and the program. This term may not always be enforced, but not knowing whether it will or won’t creates and unstable relationship.
• Minimum activity quota – this makes the Betfair Partnerships Affiliate program significantly less attractive to any small affiliate/affiliate running a small site meaning that regardless of revenue generated you’re always likely to end up earning at the minimum revenue level. Alongside this, for larger affiliates, unless you are intending to specifically push Bet-At-Home (include them in your top 10), there’s a good chance you will be met with the same challenges as smaller affiliates. It should also be remembered that if you ever reduce the exposure these operators receive (i.e. decide to stop working with this group), revenue from your historical player sign-ups will subsequently be reduced to minimum levels.
• Reducing revenue levels on historic player in the sports exchange to uncompetitive levels.
While the above are far from the worst terms we’ve seen in the affiliate market, they certainly aren’t affiliate friendly. For the practical disadvantages highlighted by these terms we’d be inclined to discourage affiliates from choosing Betfair Partnerships.
This affiliate program is not recommended, click to pick one from our recommended list
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