Bet365 Affiliate Program Review

Bet 365 Affiliates Bet365 Affiliates represent one of the biggest gambling operators in the business today. Submit a complaint not-monitored Join Program

Earnings & Commisions

Revenue Share


Bet365 Casino

Complaint History


Earning Information


Revenue Calculation Formula


Net Revenue = the gross stake, less (i) voids, (ii) returns, (iii) monies paid in the form of duties or taxes (or reasonable provisions in respect thereof) (iv) licensing fees, (v) credits made to users, (vi) bonuses (vii) charge-backs, (viii) bad debts and (ix) fraud


Net Revenue = the value of opening balance with the addition of funds transferred in less (i) funds transferred out (ii) closing balance (iii) credits made to users (iv) monies paid in the form of duties or taxes (or reasonable provisions in respect thereof) (v) licensing fees (vi) charge-backs (vii) bad debts and (viii) fraud.


Net Revenue = the Real Player Value (defined below) less (i) monies paid in the form of duties or taxes (or reasonable provisions in respect thereof) (ii) licensing fees, (iii) poker chips bonus, (iv) charge-backs, (v) bad debts and (vi) fraud.


Net Revenue = all gross monies received by us in respect of all settled bets made by Customers after deducting; (i) monies paid out to Customers as winnings; (ii) monies paid in the form of betting duties or taxes (or reasonable provisions in respect thereof) (iii) bad debts; (iv) fraud; (v) returned stakes; (vi) transactions which are reversed by instruction from the card-holder’s bank (commonly referred to as charge-backs); and (vii) voids and (viii) bet/deposit bonuses.

CPA – Available on request.

Negative Carry Over – Yes. Negative balances will be carried forward and offset against future revenue.

Minimum Payment – See below:

Currency Minimum Payment
Australian $ 100
Canadian $ 100
Chinese Renminbi 750
Danish Kroner 500
Hong Kong Dollars 750
Icelandic Kroner 8000
Japanese Yen 10000
Malaysian Ringgits 300
Norwegian Kroner 500
Swedish Kroner 600
Thai Baht 3500
GBP 50
US $ 100

Payment Date – Not defined.

Payment Methods – Bank Transfer, Cheque, Player Account (Credit/Debit cards, Neteller, Moneybookers, PayPal, Click2Pay, UKash, PaySafeCard, Entropay, Bank Wire, FastBank Transfer or Cheque)

Sub Affiliate Commission – None.

Terms and Conditions

Minimum Activity Quota – Yes, see below;

“2.2 Minimum Referral Requirement
All bet365 affiliates are required to refer a minimum of 5 active Customers within a three month period of joining the program. Should an affiliate not reach this requirement the affiliate account may be closed, but you will have the option to open a new affiliate account.”


“6. Continued Promotion
You shall incorporate and prominently and continually display the most up-to-date links provided by us on all pages of your website in a manner and location agreed by us and you shall not alter the form, location or operation of the links without our prior written consent. You are eligible for Referral Commissions based upon your continued promotion of Sports at bet365, Casino at bet365, Poker at bet365, Games at bet365, Vegas at bet365 or Bingo at bet365. We reserve the right to reduce Referral Commission percentages if you reduce your efforts to recruit new Customers. Your reduced or suspended promotion of our sites will be deemed to represent your termination of this Agreement.”

High Roller Policy – None.

How long does player revenue last? – Revenue for referred players is paid for the lifetime of the player’s activity.

Are earnings from different products bundled – Yes.

Are earnings from different brands bundled – Not Applicable.

Tracking Cookies Duration – No information listed.

Tracking Cookies Overwritten – No information listed.

General Information

Verticals – Bingo, Casino, Live Casino, Poker, Sportsbook

Contact Details

Email –

Email –

Address – Affiliate Manager
Festival Way

Country Restrictions for Players – Microgaming, Net Entertainment, Playtech

The following countries are restricted from participation with Bet 365’s Casino and Poker products – Antigua and Barbuda, Australia, Costa Rica, Cyprus, Estonia, Israel, Latvia, Netherlands Antilles (Curacao and Bonaire), Philippines

Country Restrictions for Affiliates – None

Languages Available for players – Chinese, Czech, Danish, Dutch, English, German, Hungarian Italian, Japanese, Norwegian, Polish, Portuguese, Romanian, Russian, Slovenian, Spanish, Swedish


Gibraltar Gambling Commission

United Kingdom Gambling Commission

Software providers used – Leander, Microgaming, Net Entertainment

Program Reputation

Player Issues – Bet365 have continued to run several card games from the Finsoft provider. This provider was shown to have altered the probabilities of occurrence of the cards in some of their games away from those that would naturally occur when playing with a deck of cards. Most well regulated gambling jurisdictions would not allow this practice.

Bet365 have several player complaints posted at 3rd party dispute mediation portals that have not received a response.

For references see –

Affiliate Issues – We are aware of no unresolved affiliate issues at any major affiliate portals.


With regard to player issues at Bet365, will not work with any operator that knowing offers games that are deceptive and do not conform to the natural probabilities of the physical object they represent.

That said, we are talking about a small number of games that are likely to be low traffic.

It’s also fair to say that for the size of the Bet365 operation the number of unanswered complaints is small.

If Bet365 Affiliates offered decent terms and conditions we’d almost consider leaving them at ‘Needs Work’ status. However, their affiliate terms and conditions are also poor:

• Negative Carryover policies – if your players have a win large enough to create a significant negative balance for you, this creates a situation where you no longer have any incentive to carry on marketing the program’s brands. This leads to a short-term mind set to working relationship between the affiliate and the program.

• The right to close your account if you fail to send 5 players in the first 3 months.

• The right to reduce your commission to unspecified levels if you “reduce your effort” to promote Bet365.

As with all programs that carry a Minimum Activity Quota, Bet365 Affiliates are not a program we’d recommend affiliates work with.

This affiliate program is not recommended, click to pick one from our recommended list

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