Gala Partners Affiliate Program Review

Gala Partners Affiliates Gala Partners Affiliates represent the UK high street bookmaker that are now part of the Coral/Gala/Ladbrokes group. Submit a complaint Terms Monitored Join Program

Earnings & Commisions

Revenue Share 25-35%
CPA REQUEST
NCO YES

Brands

Gala Casino

Associated Programs

Betdaq AffiliatesCoral AffiliatesLadbrokes Partners Affiliates

Complaint History

There are no complaints registered at this time.

Earning Information

Net Revenue Revenue Share %
£0-£5000 25%
£5001-£20000 30%
£20001+ 35%

Revenue Calculation Formula

Bingo

Net Revenue = the sum of a) the amount staked by End Users on Standalone Multi-Player Games less voided and cancelled wagers, less Winnings, less Progressive Jackpot Contributions, less Chargeback’s, less End User Balance Corrections, less Redeemed Bonuses where applicable, less Applicable Taxes and b) the amount staked by End Users on Multi-Player Networked Games less voided and cancelled wagers multiplied by the Percentage Profit Margin of those Multi-Player Networked Games, less Networked Progressive Jackpot Contributions, less Chargeback’s, less End User Balance Corrections, less Redeemed Bonuses where applicable, less Applicable Taxes

Casino

Net Revenue = the aggregate of Casino Bets less voided and cancelled wagers, less Casino Winnings, less Redeemed Casino Bonuses, less Progressive Seed Contribution, less Progressive Jackpot Contributions, less Chargeback’s, less End User Balance Corrections, less Applicable Taxes

Poker

Net Revenue = the aggregate revenue for the previous GC Period comprising the sum of Poker Cash Table Rake plus Tournament Fees, less voided and cancelled wagers, less Chargeback’s, less Redeemed Bonuses, less End User Balance Corrections, less Applicable Taxes

CPA – Available on Request.

Affiliates should be aware of the following term:

In the event that your Commission Plan includes or comprises a cost per acquisition (“CPA”) payment, (unless otherwise unless otherwise determined by us in our sole discretion) this shall be not due or payable to you in respect of a Player where you have already been paid (or are otherwise already due) a CPA payment in respect of that same person or entity from: (i) any other brand we own, control or operate; or (ii) any other member of our Group and/or their brands.

Negative Carry Over – Yes, see below:

In the event that Referral Commissions in any calendar month are a negative amount, we shall be entitled (but not obliged) to carry forward and set-off such negative amount against all future Referral Commissions until any such negative balance is set-off in full. We shall also be entitled (but not obliged) to “zero” the negative balance that would otherwise be carried forward.

Minimum Payment – £50.

Payment Date – Within the first 30 days of the month.

Payment Methods – Bank Transfer

Sub Affiliate Commission – Yes but not defined.

Affiliates should be aware of the following term (specifically the prohibition on sharing information about your sub-affiliate agreement):

3.12 Sub-Affiliates. You may refer other persons to us so that they may also apply to join our Affiliate Programme. If any such person successfully joins our Affiliate Programme we will pay you in respect of the activities of such Sub-Affiliate in accordance with the Commission Plan. You will only receive credit for Sub-Affiliates which comply with all applicable terms of this Agreement. Any person registered as an Affiliate cannot subsequently be reclassified as a Sub-Affiliate. You shall not:

(i) register yourself or any person controlled by you as your own Sub-Affiliate;

(ii) use fictitious or alias names for the registration of Sub-Affiliates;

(iii) offer any type of enticement of money or otherwise of monetary value or otherwise to potential Sub-Affiliates unless such enticements are approved in writing by us, including any so-called “rake-back” schemes where a proportion of the player’s rake is returned to the player in any form;

(iv) attempt to introduce any addition or variation to our terms in relation to any potential Sub-Affiliate; or

(v) make available to any third party any details of the revenue share arrangements with any Sub-Affiliate.

Terms and Conditions

Minimum Activity Quota – Yes, see below:

3.10 Promotion. You shall incorporate and prominently display the most up-to-date links and materials provided by us in a manner agreed by us on an ongoing basis, and you shall not alter the form, location or operation of the links without our prior written consent. You are eligible for Referral Commissions based upon its continued promotion of our Websites or Services. We reserve the right to reduce Referral Commission percentages if you reduce your efforts to recruit new Players.

and

4.10 Inactive affiliates: If you are inactive (ie do not refer a new Player) for a period of 60 consecutive days we reserve the right to reduce your Referral Commission for the remainder of the Term to either the default Commission Plan or to 10% of Net Revenue.

High Roller Policy – None.

How long does player revenue last? – Revenue for referred players is paid for the lifetime of the player’s activity.

Are earnings from different products bundled – Yes.

Are earnings from different brands bundled – Not Applicable.

Tracking Cookies Duration – 30 days.

Tracking Cookies Overwritten – Credit given to last click.

General Information

Verticals – Bingo, Casino, Live Casino, Poker

Contact Details

Email – affiliates@galapartners.co.uk

Country Restrictions for Players – Italy, USA, France and Turkey

Country Restrictions for Affiliates – None

Languages Available for players – English

Regulators

Gibraltar

United Kingdom Gambling Commission

Software providers used – IGT, Playtech

Program Reputation

Player Issues – In the second half of 2015 the Gala/Coral group became non-responsive to player complaints and appear to have changed the rules after a player completed their wagering and enforced the new rules to justify non-payment of the balance.

For references see – http://thepogg.com/casino-review/casino-reviews-appendix/#Coral.

Affiliate Issues – Both Gala and Coral Affiliates have retroactively applied new terms to old affiliates. These included the addition of Negative Carry Over and a Minimum Activity Quota on the 1st of May 2016.

Ladbrokes Partners (now part of the same group) have previously changed their terms and conditions and retroactively enforced them on previous affiliates.

Coral Affiliates have retroactively applied new terms to old affiliates. These included the addition of Negative Carry Over and a Minimum Activity Quota on the 1st of May 2016.

For references see – http://thepogg.com/casino-review/casino-reviews-appendix/#Coral.

Notes

Affiliates should be aware of the following term:

3.7

Bidding on Brand Terms. You may not purchase or register keywords, search terms or other identifiers for use in any search engine, portal, sponsored advertising service or other search or referral service, which are identical or similar to Our Marks, or otherwise include the word “Gala” or any versions thereof, or include keywords on any of the Websites without the direct authorisation from Gala Interactive (Gibraltar) Limited and strict adherence to Gala Interactive (Gibraltar) Limited’s Pay Per Click (PPC) and Search Engine Optimisation (SEO) policy, (available on request), likewise you may not use Our Marks in HTML coding (including but not limited to ‘meta tags’, ‘meta descriptions’, ‘meta content’, ‘page titles’ and ‘titles’).

Conclusion

This group have recently become an undesirable place to send your players. Non-responsiveness to player complaint being the lesser issue, overshadowed by changing terms and conditions and retroactively enforcing them to justify non-payment of a winner. That is a very significant issue making Gala a risky place for players to engage.

Unfortunately the Gala group are not better for affiliates. While the retroactive terms changes applied at Ladbrokes happened before the merger and were apparently applied due to technical issues with a new affiliate platform, the changes at Gala Affiliates happened after the merger and were put in place for purely commercial reasons. Where a program is prepared to arbitrarily change affiliate agreements in this manner it leaves the affiliate at the mercy of the operators (any term could change at any time), with no contractual protection. We would strongly advise affiliates to consider this before working with Coral Affiliates.

This affiliate program is not recommended, click to pick one from our recommended list

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