888 Affiliate Program Review

Once one of the biggest casino operations in the industry, the 888 group are still expansive and now run a lot of Bingo products.

Submit a complaint Terms Monitored Join Program 888 Affiliates are Not Recommended due to their poor affiliate terms and player issues. We advise affiliates to choose and alternative partner to work with. Close We suggest you try one of these recommended Affiliate Programs: 1. iGaming Partners Review 2. Lady Hammer Affiliates Review 3. Konung Casino Affiliates Review 4. Betboro Affiliates Review [Continue]   -   [Cancel]

Earnings & Commisions

Brands

Associated Programs

Complaint History

Earning Information

888.com: 888casino, ReefClub Casino, Casino-on-Net, 888games

888casino.es 888casino.dk

888.it

888sport (including casino games and poker in 888sport)

All Bingo Brands

888sport.es 888sport.dk

Revenue Calculation Formula

Net Revenue = Money Players’ contribution to poker table game rake and poker tournament fees (excluding the prizes) plus the sum of Money Players’ settled bets on non-poker games (excluding any contributions to progressive jackpots), less the winnings of Money Players on non-poker games (other than cashed-out progressive jackpot winning amounts), less any credits, bonus, bonus points or other promotional amounts given to Money Players, less any Tournament Overlays, less any returned transactions or any uncollectible (or refunded) revenue attributable to a Money Player (including chargebacks, ‘preventative’ chargebacks or in settlement of any claims involving a Money Player), less any third party fees (including payment processing fees, any end-user verification and validation fees, software royalties and any game content fees, and applicable Facebook fees) attributable to a Money Player, less any applicable gaming taxes, value added taxes, duties or similar mandatory payments imposed by any authority having jurisdiction over the Company

CPA – Available on request.

888.com : 888poker, LuckyAcePoker.com

888poker.es 888poker.dk

Negative Carry Over – Yes, see below:

“Where you earn your Commission in accordance with the revenue share schemes as set out above the Company will apply a negative balance carry-over policy (the “Policy”). The Policy consists of the following two rules : (i) in reaching the total commission amount owed to you in a calendar month the Company shall calculate all commissions, both positive and negative, generated by Money Players via our Sites; and (ii) in the event that at the conclusion of a calendar month the commission generated by Money Players via our Sites is a negative amount, we shall apply such negative amount to the commission calculation of the subsequent calendar months until such time as the negative balance has been fully set-off against future positive commission amounts generated or any other payment payable to you by any entity in the Company’s group or issue an invoice for such negative amount at our discretion. With respect to the brand 888Sport and the bingo sites we generally shall NOT apply such negative carry over but may do so at our sole discretion in certain cases, including without limitation, in the event that you have failed to generate any new Leads for a period of three (3) months or more.”

Minimum Payment – $250.

Payment Date – Within the first 30 days of the month.

Payment Methods – Bank Transfer

Sub Affiliate Commission – See below:

Affiliates can also receive a sub-affiliate CPA of $5 per referral.

Terms and Conditions

Minimum Activity Quota – Yes, see below:

“5.11 The Company reserves the right to reduce your Commission relating to a specific Site or through the account associated with such Site in the event that you do not have any persons qualifying as Leads on such Site in three (3) consecutive calendar months.”

High Roller Policy – None.

How long does player revenue last? – Lifetime of the player other than poker which is 24 months, see below:

“5.3 Without derogating from any other provision to the contrary in this Agreement, any Commission containing a revenue share component with respect to the poker Sites found at: affiliates.888.com/our-brands/, including without limitation 888poker and Lucky Ace Poker Sites, shall only be payable for a maximum period of 24 months from the date on which the applicable Internet user qualifies as a Lead and in any event only during the term of this Agreement. ”

Are earnings from different products bundled – Yes.

Are earnings from different brands bundled – Yes.

Tracking Cookies Duration – No information listed.

Tracking Cookies Overwritten – No information listed.

General Information

Verticals – Bingo, Casino, Live Casino, Poker, Sportsbook

Contact Details

Email – affiliates@888.com
Email – affiliatesde@888.com
Email – afiliados@888.com
Email – affiliatesjp@888.com
Email – affiliatesRU@888.com
Email – affiliati@888.it
Email – affiliates@888.dk
Phone – 80887751 (Denmark)
Phone – 877.279.8299 FREE (Canada)
Phone – 0800913190 (France)
Phone – 08001816869 (Germany)
Phone – 800788288 (Italy)
Phone – 0207157551 (Netherlands)
Phone – 900947882 (Spain)
Phone – 0200898726 (Sweden)
Phone – 08004049890 (UK)
Phone – 81080022745011 (Russia)
Skype – Support_888affiliates

Country Restrictions for Players – Afghanistan, Antigua and Barbuda, Austria, Bouvet Islands, Cuba, Denmark, Gibraltar, Guadeloupe, Guam, Indonesia, Iran, Iraq, Isle of Man, Israel, Italy, Marinique, Palestine, Puerto Rico, San Marino, Spain, Sudan, Syria, Turkey, Zambia.

Country Restrictions for Affiliates – None.

Languages Available for players – Chinese, Czech, Danish, Dutch, English, French, German, Greek, Hungarian, Italian, Japanese, Portuguese, Romanian, Russian, Swedish

Regulators

Gibraltar Gaming Commission

United Kingdom Gambling Commission

Software providers used – Cryptologic, Dragonfish, Net Entertainment

Program Reputation

Player Issues – The 888 Affiliate properties are part of the 888.com group. This group have an extensive list of player issues:
• Multiple failures to engage with 3rd party dispute mediation.
• Confiscation of winnings based on vague terms and conditions.
• Confiscation of winnings due to playing at multiple properties within the extended 888 white label network, without giving the player clear guidance regarding which properties they operate. This extends to both bonus play and self-exclusions.
• A Baccarat game that’s mis-paying on multiple bets.

For references see – http://thepogg.com/appendix-casino-reviews/#888_Group.

Affiliate Issues – The 888 group has been documented enforcing the general account closure term seemingly because an affiliate was earning significant revenue but was not generating enough new leads. It should be noted that it’s likely the affiliate was generating enough leads that the operator could not enforce the more specific Minimum Activity Quota detailed below otherwise that term would appear to be more relevant.

In late 2014 an affiliate was found to be engaged in large scale hacking of WordPress sites. They were using security loopholes to access the sites then uploading a page of casino reviews. All affiliate programs have clear terms and conditions prohibiting this type of marketing. While some affiliate programs managed to shut this affiliate down quickly and stopped appearing on the hacked sites quickly, other programs either failed to stop the affiliate from opening new accounts or simply didn’t shut down the original accounts.

The 888 group of casinos turned up regularly on these sites long after other operators had managed to stop appearing.

For references see – http://thepogg.com/appendix-casino-reviews/#888_Group.

Conclusion

The player issue with 888 and their white label partners make us very uncomfortable.

Putting that aside and looking only at the affiliate terms and conditions offered by 888 Affiliates there’s a host of reasons not to work with this program. A short summary follows below:

• Negative Carryover policies – if your players have a win large enough to create a significant negative balance for you, this creates a situation where you no longer have any incentive to carry on marketing the program’s brands. This leads to a short-term mind set to working relationship between the affiliate and the program.
• Maximum of 24 months revenue on poker players – compared to the majority of the rest of the market, who pay revenue on the LIFETIME of the player, this is a hugely uncompetitive term.
• The right to reduce commission to unspecified levels if you fail to meet minimum activity requirements.
• Enforcement of general closure terms because an account has been underperforming without specifying required performance requirements or providing any advanced notice.

Even if we forget all about the player issues and look only at the affiliate terms, 888 Affiliates simply offer horrible terms. We won’t recommend any program that enforces minimum activity quotas, but 888 appear to have gone further than a minimum activity quota, enforcing a general account closure because the affiliate wasn’t performing to unspecified standards. This sort of practice gives affiliates no security what-so-ever and we would advise against working with this program.

This affiliate program is not recommended, click to pick one from our recommended list